Freight Resolutions
Drive your Brand Forward
Trailblaze Your Brand
In the realm of streaming TV and music services, individuals opt to pay for ad-free experiences, yet they find themselves besieged by online ads they’ve mastered the art of ignoring. Furthermore, measuring ROI with digital advertising has become too complex in nature.
Thus, the question arises: How can one differentiate themselves in this competitive advertising landscape and receive a positive ROI? The solution lies in truckside advertising.
Your Brand In Motion
Advertising on trucks offers a multitude of compelling advantages.
- Trucks are constantly on the move, providing your brand with widespread exposure across various locations and demographics.
- Highly cost-effective compared to traditional stationary billboards or other forms of advertising.
- Complete flexibility and customization. You have the freedom to design eye-catching and creative advertisements that suit your brand’s identity and message. Whether it’s a full wrap or a partial display, you can tailor the advertising space on the truck to align perfectly with your marketing goals.
- Incredibly high impact and recall value.
- Real-time tracking measures impressions, revealing the location where each impression originates.
About Freight Resolutions
Our Team
Zach Golman
Founder & CEO
Zach is the visionary founder and CEO of Freight Resolutions, an innovative Out of Home (OOH) advertising company that specializes in transforming fuel tankers into high-impact mobile billboards.
In addition to his work in advertising, Zach also owns and operates one of the largest fuel transportation companies in the Dallas-Fort Worth area. His extensive experience in logistics and transportation has given him a unique perspective on how to maximize the reach and visibility of OOH campaigns.
Before joining the logistics industry, Zach worked in digital marketing, where he specialized in data-driven strategies that helped some of the world’s most effective brands target, optimize, and activate their marketing efforts in real-time. His background in analytics and performance- based marketing continues to shape his approach to advertising, ensuring that every campaign delivers measurable results.
Outside of work, Zach’s interests are spending time with his family, Indiana Hoosier’s basketball and hitting the links.
Kevin Gilman
Head of Sales
As Vice President of Sales, Keving brings a wealth of industry knowledge and a track record of driving revenue growth through innovative advertising strategies. With a career spanning 20+ years in the advertising industry, Kevin has worked with a wide array of clients, from emerging startups to Fortune 500 companies, delivering tailored solutions that maximize brand visibility and engagement.
Specializing in innovative, truck-based advertising, Kevin has pioneered strategic partnerships and developed dynamic campaigns that transform everyday trucks into moving billboards, delivering unparalleled brand exposure.
Known for his ability to build strong client relationships and develop high-performing sales teams, Kevin is passionate about pushing the boundaries of traditional advertising and ensuring that every campaign exceeds client expectations.
Outside of work, Kevin enjoys coaching his 5 kids in sports, traveling, Phillies baseball, and college football.
Wrap & Roll
1. Wrap: partnering with a preferred signage vendor in a desired market, Freight Resolutions will oversee the entire tanker wrapping process. You send us your creative and we manage the wrap installation process…You pick it and we stick it.
What does it mean to be measured in real-time?
Freight Resolutions partners with Movia utilizing their patented Beacon technology. Each truck/trailer will have a Beacon installed. An impression will be created each time a cell phone that is either WIFI or Bluetooth enabled comes within 90 ft of the Beacon. 95% of all smart phones are WIFI or Bluetooth enabled, if the phone does not have Wifi or Bluetooth enabled, an impression will not be measured.
You will receive weekly & monthly impressions reports so you can see what markets & submarkets received the most visibility of your brand.
Fueling Sales with Data-Driven Insights
As a leading gas station and convenience store chain in Texas, Fuel City is always looking for innovative and effective ways to reach our customers and build brand visibility. Freight Resolutions offered us a simple yet effective solution: tanker advertising with insightful analytics.
Their innovative approach allowed us to utilize a fleet of fuel tankers as moving billboards, showcasing our brand across Texas’s high-traffic routes and urban centers. Utilizing patented Beacon technology, we were provided with an analytical edge that traditional advertising channels could not offer. With Freight Resolution’s help, branded tankers transformed into powerful tools for brand visibility and engagement. The real-time impression-based metrics provided by the beacon were a game changer as they allowed us to track the effectiveness of our campaign with unprecedented accuracy and clarity.
Furthermore, the tanker advertising became a topic of conversation among our customers. The captivating visuals and strategic placement of our branding made a lasting impression, enhancing brand recall and reinforcing Fuel City’s position as a leading destination for fuel and convenience shopping.
Our experience with Freight Resolutions has exceeded my expectations. Their innovative approach to tanker advertising, combined with precise and real-time analytics, has set a new standard in outdoor advertising. We are grateful for this partnership and the remarkable results, and we look forward to future collaborations.
– Joseph Bickham, Fuel City CEO
Contact
Phone: 214-432-3582
Email: [email protected]